Аннотация:
В статье представлен новый подход к анализу рынка с продуктовой дифференциацией — подход с точки зрения использования в конкурентной борьбе промышленного дизайна. Показаны различные подходы к промышленному дизайну в экономической литературе. Анализируются различные факторы, обеспечивающие промышленному дизайну конкурентоспособность. Исследуются возможности и способы использования промышленного дизайна для усиления ценовой конкуренции в модели Хотеллинга.
Розанова Надежда Михайловна, доктор экономических наук, профессор, Национальный исследовательский университет Высшая школа экономики, г. Москва, e-mail: nrozanova@hse.ru
Мигалев Яков Александрович, главный специалист, Федеральное государственное унитарное предприятие «Центральный научно-исследовательский институт экономики, информатики и систем управления», г. Москва, e-mail: ymigalev@gmail.com
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